External Marketing (Paid)

External Marketing (Paid)

1. Integrate into Ads on Finn.no, LinkedIn, and Other Job Boards

• Strategy:

  • Use LinkedIn or other platforms as a hub to promote open positions and the referral program.

  • Combine traditional job postings with a clear referral CTA:

    • “Is this you? Apply here. Or do you know someone who fits this position? Refer them here: [link]. Earn 30,000 NOK if we hire them!”

  • Note: This works well whether you use Vouch purely for referrals or both for active applicants and referrals.

• Execution:

  • Include Vouch links in all ads (either as the main link or in the ad text itself).

  • Use visuals and copy generated by Vouch for a consistent look and feel.

2. LinkedIn Paid Campaigns

• Strategy:

  • Target ads to specific professional groups (developers, engineers, HR leads) and relevant geographic areas (Oslo, Bergen, Trondheim).

  • Highlight Vouch features in the ads, such as easy referral or anonymous submission.

• Execution:

  • Career Ads:

    • Promote specific positions and encourage referrals with clear rewards.

    • Example: “We are looking for skilled developers in Oslo. Know anyone? Refer here: [link] – you could earn 30,000 NOK!”

  • Retargeting:

    • Use retargeting to reach people who have viewed job ads or visited the referral page.

  • Campaign Visuals from Vouch:

    • Use Vouch to generate images and banners tailored for each job and target audience.

3. Meta (Facebook and Instagram)

• Strategy:

  • Reach broader audiences with engaging visuals and short videos.

  • Use Meta Ads to combine job postings with referral campaigns.

• Execution:

  • Ad Types:

    • Carousel ads showcasing multiple positions.

    • Story ads with a CTA: “Know someone who’d be a great fit at [company]? Refer them here and earn 30,000 NOK: [link].”

    • You can use the Vouch platform to generate images.

  • Geographical Targeting:

    • Promote in areas with high likelihood of relevant candidates, e.g., near universities or tech hubs, if allowed by Meta.

4. Local Newspapers

• Strategy:

  • Utilize local newspapers to target candidates in smaller yet relevant geographic regions.

  • Emphasize the referral program as a unique way to contribute to local employment opportunities.

• Execution:

  • Ad Types:

    • Print ads with QR codes leading directly to the Vouch page.

    • Digital banners on the local newspaper’s website.

  • Messaging:

    • “Do you know someone who’d be perfect for [company in [city]? Refer them using this QR code [insert QR code]. You could earn 30,000 NOK!”

5. Paid Collaborations with Influencers or Professional Communities

• Strategy:

  • Partner with industry influencers or LinkedIn personalities in your domain who can share the referral program with their networks.

• Execution:

  • Focus:

    • Choose profiles with high credibility in relevant circles (tech, HR, development).

  • Paid Promotion:

    • Influencers can use Vouch-generated sharing materials to maintain consistent messaging.

  • Example: “I’m collaborating with [company] — do you know someone who might be a fit? Refer them here: [link].”

6. Digital Display Ads on Relevant Websites

• Strategy:

  • Use display ads on tech sites, career networks, and niche websites.

• Execution:

  • Banners and dynamic ads generated by Vouch with a strong CTA.

  • Placement on popular tech blogs, forums, or career portals like Universum.

Recommendation: Collaborate with Your Internal Marketing Department

• Vouch provides a strong foundation with automation, sharing materials, and functionality, but to maximize impact, it’s recommended to work closely with your marketing team.

• Benefits of Collaboration:

  • Optimizing messaging and visual identity.

  • Adjusting paid campaigns to fit your brand.

  • Creatively adapting Vouch materials to different audiences and channels.