What is a channel?
Last updated: June 19, 2026
Most teams share a job by blasting the same link everywhere and hoping for the best. Channels replace that with attributed sourcing — a separate tracking link for each audience, so you can see which one brings in candidates and tailor the message (and the reward) to fit.
Why it's worth the extra step
- Attribution — every view, application, and vouch is tied to its channel, so you know whether LinkedIn, your employees, or Finn.no is carrying the search.
- Tailoring — the right words for your employees aren't the right words for a public ad. Each channel has its own copy and its own optional reward.
- Reusability — a channel is a durable link. Post it once; it keeps tracking.
Where: channels live under a job → Job post & sharing. Each channel has:
- Its own tracking URL — so inbound candidates are attributed to it.
- A name and optional description for the audience.
- A toggle for whether it accepts applications and/or vouches (referrals).
- An optional reward override — customize the referral reward for this audience instead of using the job's default.
The Assistant drafts the content for each channel (post copy, message, ad text) the moment you create it, so you always have something ready to share — no blank page.
Good to know. You don't need a channel to receive applications — your job's main page already works. Channels are for when you want to know where candidates come from, or run a specific audience (employees, a paid campaign, a job board) on its own terms.