External Marketing (Organic)

Goal: Engage your external network (users, customers, alumni, followers, website visitors, investors) to help you find the right talent.

1. Engage Employees as Ambassadors

• Use Vouch’s Sharing Materials:

  • Make it easy for employees to share job openings by using pre-generated images and copy from Vouch.

  • The recruiting team can pull sharing materials directly from the platform, including:

    • Job ads with ready-to-go CTAs.

    • Images or banners with custom formats and messaging.

    • Short, engaging text for sharing on LinkedIn or one-to-one.

• Internal Activation:

  • Set up a simple process for employees to access sharing materials.

  • Update the team on where to find them via Slack or email.

• Slack Integration:

  • Use Vouch’s Slack functionality to send automated reminders in relevant channels about referring or sharing materials.

2. Feature it Prominently on Your Website

• Use Vouch as Your Main Careers Page:

  • If your company wants a more dynamic careers page, consider using Vouch as the primary destination for job listings.

  • Redirect your Careers page to your Vouch careers page if you allow for both referrals and applicants (e.g., careers.company.com).

  • Benefit: Vouch automatically updates job listings, provides easy referral options, and streamlines candidate tracking.

• Create a Referral-Only Landing Page:

  • If you prefer to keep your standard careers page, set up a referral-only page instead.

  • Example URL: referrals.company.com.

  • Clearly explain how the referral program works, highlight the rewards, and provide a simple submission form.

• Banners and Pop-Ups:

  • Add a permanent banner or pop-up promoting your external referral program on key pages of your site.

  • Example text: “Refer a friend, earn a reward! Click here to learn more.”

3. Engage your users or customers

Customers and users of a company's products or services are often passionate advocates who can be valuable sources for recruiting top talent.

By integrating referral recruitment into customer engagement channels such as in-app notifications, NPS surveys, and product newsletters, companies can leverage their existing user base to source high-quality candidates.

The same goes for alumni, investors or other forums you are in. Engage them 😃

4. Creative organic sharing campaigns with Vouch

Collaborating with your marketing department is optimal, but the platform itself covers a lot out-of-the-box.

• Organic Reach Campaigns:

  • Launch campaigns that encourage referrals using engaging messaging, which Vouch can generate directly.

  • Use Vouch to create images and CTAs that resonate with each network.

• Combine rewards:

  • If you have multiple jobs out promising rewards, consider combining them in a campaign. The rewards can combined amount to a significant number that raises attention.

  • "Earn $100,000!".

• Video marketing:

  • Vouch customers have often succeeded in combining Vouch, the reward and showcasing their team by creating short video campaigns to promote their brand and that they are hiring.

  • Vouch have partners in many geographies that could help produce and promote such videos.

  • Videoes can be posted organically or sponsored on social media.

• Referral Leaderboard:

  • Share Vouch data on how many referrals have come in and promote this on LinkedIn.

  • “This month we’ve received 25 referrals — who will be our next contributor? Refer here: [link].”

  “Vouch It Forward” Recommendation Chain

  • Idea: Encourage referrers to get their networks involved by inviting them to refer as well.

  • Implementation:

    • The Vouch platform can generate sharing materials and text with CTAs for each position. Prompt the AI for suggestions.

    • The marketing department creates a viral-style campaign with humorous visuals and “chain letter” style messaging:

      • “We know you know someone. And we know they know someone! Refer them here and join the chain: [link].”

• “Vouch Vision” Internal Campaigns

  • Idea: Use internal videos and images as a tool to showcase the work culture and hiring needs.

  • Execution:

    • Vouch provides visuals and job descriptions.

    • The marketing department produces short videos with employees:

      • “At [company], we’re looking for new colleagues. Here’s what it’s like to work with us! Know someone who’d fit?”

    • These can be shared across all channels.

5. QR Codes at Events and Physical Locations

• Strategy:

  • Leverage events, office locations, and partner venues to promote the referral program via QR codes.

• Execution:

  • At Events:

    • Set up posters with QR codes pointing directly to the Vouch platform.

    • Include QR codes on giveaways or materials, such as coffee cups or notebooks.

  • In Physical Spaces:

    • Place posters where your target audience frequents (cafés, co-working spaces, universities).

    • Messaging: “Know someone who’d be a great fit at [company]? Scan here to refer!”

  • Event Sponsorship:

    • Offer small prizes for referrals during events, like gift cards or goodie bags.